Cash (On Hand) is King

Let’s think for a moment about some of the things that the average person is motivated by.  I mean really motivated, at a basic instinctual level.  Of course there is food and water or, sustenance.  Then we have shelter and housing.  There is also a drive to reproduce.

One motivation that I believe is ever-present, but often overlooked, is the drive for safety.  Everything about our lives is permeated with the innate desire to minimize risk (except for you thrill-seekers!) and protect ourselves from harm.

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